Free local pickup in Foxboro · Complimentary styling consult with first order 774-202-1208 · account@pennyvfashion.com
Est. 2017 · Foxboro, Massachusetts

Quiet clothes for women who dress with intent.

A small, family-run wardrobe studio building considered, long-wearing collections — paired with the kind of in-person styling you can't get from a screen.

Slow FashionMade-to-MeasureFoxboro, MASince 2017 Slow FashionMade-to-MeasureFoxboro, MASince 2017
What we do

Three services. One careful house.

Every piece we sell — and every appointment we take — passes through the same small atelier on Farland Street. No middlemen, no algorithms.

01

Curated Collections

Four seasonal capsules a year, ten to fourteen pieces each. Tailored knits, Italian wool trousers, hand-finished blouses — chosen so the wardrobe stays in conversation with itself.

See the current edit →
02

Personal Styling

Ninety-minute sessions with Jeffrey or Anna. We pull from the floor, your closet, or both — then leave you with a written look book you actually use.

Book a session →
03

On-Site Alterations

Hems, waists, sleeves and full re-cuts handled by our in-house tailor. Most adjustments turn around within five business days.

Alteration pricing →
Fall / Winter 2025

The Foxboro Edit

Fourteen pieces built around weight, drape, and a palette borrowed from late-November woods.

See all 14 pieces
Jeffrey Dixon in the Penny V Atelier studio
Behind the door

A studio, not a storefront.

Penny V started in 2017 as a one-rack pop-up at the Foxboro Farmers' Market. Eight seasons later we took over a converted carriage house on Farland Street — three rooms, one fitting platform, and a kettle that is almost always on.

The house is run by Jeffrey Dixon, who left a fifteen-year career in fabric sourcing to build something that didn't need to live online. Most of what we sell, you have to see in person. That's the point.

Read the longer story →

From the guest book

Notes from clients

"I came in for a hem and left with a wardrobe plan I've actually stuck to for two years."

— Marguerite L., Walpole MA

"Jeffrey found me a navy trouser that fit on the first try. I didn't know that was legal."

— Renée K., Sharon MA

"It's the closest thing to a Parisian neighborhood boutique I've found between here and Boston."

— Theresa M., Providence RI
8Years on Farland St.
412Pieces tailored in 2024
14Items in the current edit
1Door, no website checkout
Plan a visit

3642 Farland Street, Foxboro.

The atelier is appointment-first but always welcomes walk-ins on Saturdays. Parking is free behind the building; the side entrance is fully step-free.

Hours. Tue–Fri 10–6 · Sat 10–5 · Sun & Mon by appointment
Call. 774-202-1208
Write. account@pennyvfashion.com

Request an appointment
Boutique fitting room interior